Generating content does not have to mean creating something from scratch.
In fact, users are increasingly called on to re-generate content: make something interesting out of something boring.
Clever web-savvy users can turn incomprehensible data into something excting and enticing. Even the government has caught on to this.
Data.gov.uk is a government project that publishes data with the aim of ‘promoting innovation though encouraging the use and re-use of government data-sets.’
So the government has all this information. It doesn’t exactly know what to do with it- why not give it to the public and see what interesting things they can do?
I had a look at the data that the site holds on the homeless, and used data-visualising tool Many Eyes to turn it into something comprehensible. The end result is way more easy to digest than those reams and reams of spreadsheets, don’t you think?