Posts Tagged money
Not always you, it seems. CNN iReport, while being one of the best sites in terms of the user-generated content it publishes, also has some of the least favourable terms and conditions for those who submit their work to it. Look at this excerpt:
“By submitting your material, for good and valuable consideration, the sufficiency and receipt of which you hereby acknowledge, you hereby grant to CNN and its affiliates a non-exclusive, perpetual, worldwide license to edit, telecast, rerun, reproduce, use, create derivative works from, syndicate, license, print, sublicense, distribute and otherwise exhibit the materials you submit, or any portion thereof in any manner and in any medium or forum, whether now known or hereafter devised, without payment to you or any third party.”
If they sell content to other outlets, you will get a slice of the dough, but only a slice. Otherwise, you won’t see a bean, even if video footage you shot runs as headline news.
The other major citizen journalism hub, Demotix, has a far fairer remit. They say:
“Upload your news stories, images and video to Demotix, and we’ll broker your work to over 200 media buyers around the world”
This could go for anything between $50 and $3,000 for non-exclusive content, and for hundreds of thousands for exclusive content, they claim. Win.
So the moral is, if you’re a citizen journalist, be careful where you submit your content. CNN might have great cache, but your wallet will be no fatter at the end of a hard day’s reporting.
By Emily Fairbairn
As a long-time contributor to HuffPo, Rushkoff writes that he was happy to write for free because it felt like he was part of a community and a more important purpose:
“There’s value being extracted from our labour, for sure, by advertisers or whoever, but the sense was always that we were writing for Arianna – contributing to an empire that spent its winnings bussing people to watch Jon Stewart and Stephen Colbert do their thing in Washington. Yes, there are compensating benefits – like getting links or hits or book sales – but it was a very soft quid pro quo based in a sense of shared purpose, and participation in a community beyond the mega-media-corporate sphere of influence.”
But now that HuffPo has been sold to AOL, Rushkoff is not so sure he will want to contribute anymore. So is this the key to user generated content?
When you ask someone to comment or contribute online, the likelihood is that you are asking them to do so for free. So they will need a good reason to expend their time and energy contributing to something which will undoubtedly in turn make money, somewhere, for somebody else.
If a user feels like they are part of something, like they are among other like-minded people, and that the site they are on MEANS something, then they will contribute. Content is rooted in community; you can’t create one without the other.